VIVA, Bahrain’s top telecom network, wanted to promote their Connected Life range of home security cameras. Naturally, we did thorough research and found the security camera landscape to be cluttered with boring demos. Of course, we wanted to disrupt that and create thumb-stopping social videos. We developed an automata system, reflective of how seamlessly the camera works. Each creative worked around a few light-hearted, everyday complications that are avoided thanks to the camera.