Cherry Koshy
Creative Director, Content Writer, Copywriter at Al-Futtaim Health
Dubai, Emiratos Árabes Unidos
TítuloBlack & Decker salutes women
Anunciante Black & Decker
Marca Black & Decker
Fecha de primera difusión/publicación 2004 / 1
Sinopsis This campaign for Black & Decker food processors, done in 2004 with the intent of breaking the ‘taken for granted’ attitude towards women for the Indian market created quite a buzz in social conversations by recognizing the multi-faceted roles she plays on any given day. More human, less product, viral social commentary.
Medio Exterior
Associate Creative Director/Copywriter

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