Eva Povilauskaite
Senior Art Director at Serviceplan
Berlin, Alemania
Títulono slips.
Agencia
Campaña no slips.
Anunciante Ieva Povilauskaite
Marca Faber-Castell
Fecha de primera difusión/publicación 2019 / 12
Sector Empresarial Equipamiento de oficina
Lema use grips, avoid slips
Sinopsis One slip of a text liner can change the meaning of absolutely anything - even today’s news.
Filosofía One slip of a text liner can change the meaning of absolutely anything - even today’s news.
Problema Faber-Castell rises very early, reads the morning newspapers, and then places digital posters based on them right next to the local newspaper kiosks.
Resultado A new ad is generated every morning - each featuring today’s newspapers with misleadingly highlighted headlines. Faber-Castell shows the advantage of their patented Grip Marker - a text liner with a special dotted grip zone for a secure, non-slip grip.
Medio Exterior
Director artístico

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