Título | no slips. |
Agencia | Miami Ad School Europe |
Campaña | no slips. |
Anunciante | Ieva Povilauskaite |
Marca | Faber-Castell |
Fecha de primera difusión/publicación | 2019 / 12 |
Sector Empresarial | Equipamiento de oficina |
Lema | use grips, avoid slips |
Sinopsis | One slip of a text liner can change the meaning of absolutely anything - even today’s news. |
Filosofía | One slip of a text liner can change the meaning of absolutely anything - even today’s news. |
Problema | Faber-Castell rises very early, reads the morning newspapers, and then places digital posters based on them right next to the local newspaper kiosks. |
Resultado | A new ad is generated every morning - each featuring today’s newspapers with misleadingly highlighted headlines. Faber-Castell shows the advantage of their patented Grip Marker - a text liner with a special dotted grip zone for a secure, non-slip grip. |
Medio | Exterior |
Director artístico | Eva Povilauskaite |