Título | Gold Digger |
Agencia | FCB Canada |
Campaña | Remove gender bias from dictionaries |
Anunciante | BMO |
Marca | BMO Bank |
Fecha de primera difusión/publicación | 2020 / 10 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Sinopsis | As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.” |
Medio | Web Film |
Duración | |
Productora | Untitled Films |
Montaje | Rooster Post Production |
Postproducción | Alter Ego |
Responsable de la creación | Nancy Crimi-Lamanna |
Director del grupo de creación | Andrew McPhee |
Director del grupo de creación | Jeremiah McNama |
Director creativo adjunto | Elma Karabegovic |
Director artístico | Hussein Rumaithi |
Responsable de conceptos / redactor | Shannon McCarroll |
Responsable de conceptos / redactor | Caleb McMullen |
Broadcast Producer | Anne-Marie Martignago |
Senior Producer | Adriana Laborde |
Montador | John Garofalo |
EVP | Tracy Little |
General Manager | Tracy Little |
Vice President (VP) | Erin Howes |
Group Account Director | Erin Howes |
Director de cuentas | Allison Lochhead |
Jefe de cuentas | Ali Gayowski |
Chief Strategy Officer | Shelley Brown |
Vice President (VP) | Eryn LeMesurier |
Strategist | Eryn LeMesurier |
Realizador | Hubert Davis |
Productor ejecutivo | Peter Davis |
Productor delegado | Trudy Turner |
Director de fotografía | Kiel Milligan |
Montador | Michelle Czukar |
Productor ejecutivo | Samantha MacLaren |
Colorista | Eric Whipp |
Flame Artist | Darren Achim |
Música | Apollo |
Music Director | Daenen Bramberger |
Compositor de música | Daenen Bramberger |
Executive Music Producer | Tom Hutch |
Casting | Shasta Lutz |
Casting | Jigsaw Casting |
Media Agency | Um |
Group Director | Tim Davies |
Realizador | Katey Gault |
Responsable de cuentas de agencia | Rachel Pearson |