Título | Heinz Bottleneck |
Agencia | Rethink Communications Inc. |
Campaña | Heinz Bottleneck |
Anunciante | Heinz |
Marca | Heinz |
Posted | Noviembre 2021 |
Sector Empresarial | Mayonesa, ketchup, mostazas |
Sinopsis | We partnered with Waze to use their apps built in navigation and speed tracking system to target Canadians across the country who were stuck in traffic. If they were going the same speed as Heinz ketchup (0.045 km/h) they were targeted with a special offer that allowed them to redeem a bottle of Heinz Ketchup. |
Medio | Interactivo |
Responsable de la creación | Aaron Starkman |
Director ejecutivo de creación | Mike Dubrick |
Director creativo adjunto | Zachary Bautista |
Director artístico | Zachary Bautista |
Director artístico | Danielle Zablocki |
Responsable de conceptos / redactor | London Choi |
Diseñador | Tulio Pinto |
Studio Designer | Justin Chan |
Chief Strategy Officer | Sean McDonald |
Strategist | Julian Morgan |
Broadcast Producer | Alex Butt |
Productor digital | Kyle Hicks |
Montador | Emmett Maloney |
VFX Artist | Emmett Maloney |
Colorista | Emmett Maloney |
Director de cuentas | Amy Greenspoon |
Director de cuentas | Kai de Bryun Kops |
Responsable de cuentas de agencia | Allie Kennedy |
Empresa de creación sonora | Grayson Music |