| Título | The women's protection |
| Brief | 1 out of 4 women has been subjected to online violence. In front of these offenses, women are left alone. As one of the leading insurance companies, Zurich Connect joined women’s side,not as a brand, but as over 1000 people wanting to make a difference, to guarantee to all women a new form of protection. During the week against violence on women, on social networks we searched for offenses addressed to them. Every time we found one, all our employees reported it, significantly increasing the chance to get it removed. Moreover, tagging Zurich Connect, people could call our squad to get other sexist comments reported and removed. |
| Agencia |
DDB Group Italy
|
| Campaña |
The women's protection
|
| Anunciante |
Zurich Connect
|
| Marca |
Zurich Connect
|
| Posted | Diciembre 2020 |
| Sector Empresarial | Seguros
|
| Sinopsis | 1 out of 4 women has been subjected to online violence. In front of these offenses, women are left alone. As one of the leading insurance companies, Zurich Connect joined women’s side,not as a brand, but as over 1000 people wanting to make a difference, to guarantee to all women a new form of protection. During the week against violence on women, on social networks we searched for offenses addressed to them. Every time we found one, all our employees reported it, significantly increasing the chance to get it removed. Moreover, tagging Zurich Connect, people could call our squad to get other sexist comments reported and removed. |
| Medio |
Interactivo
|
| Responsable de la creación |
Luca Cortesini
|
| Director ejecutivo de creación |
GABRIELE Caeti
|
| Director creativo |
Salvatore Zanfrisco
|
| Director creativo |
Stefano Guidi
|
| Director artístico |
Giorgio Fresi
|
| Director artístico |
Francesca Tucci
|
| Responsable de conceptos / redactor |
Lorenzo Marzetti
|
| Director de cuentas |
Barbara Damonte
|
| Social Media Manager |
Pasquale Pinto
|