| Título | Animal Alerts |
| Brief | Idea:Animal Alerts is the first earthquake warning system powered by pet health data. Using the existing PetPace smart health collars, dogs’ physiological and behavioral data are monitored. An innovative algorithm analyzed all data along with seismic activity to detect the possibility of an earthquake, the alerts are sent out in real-time through geo-targeted mobile notifications, digital billboards, and radio, thereby giving people valuable time to evacuate.For PetPace, Animal Alerts is not only an opportunity to create awareness for their product as they enter the South American market but also a demonstration of how animal health monitoring can be of benefit to society.Implementation:Designed with the comfort of dogs in mind, the PetPace smart collar makes use of electrode-free non-invasive sensors. With volunteers from all over Lima, dogs were selected in different locations to be monitored for abnormal behavior and anxiety. All data is analyzed on a centralized dashboard. When multiple dogs behave abnormally at the same time, the algorithm detects this as an indication of a potential earthquake. By partnering with local pet stores, volunteers were invited to join the program.Results and scaling:Along with over 210 million impressions globally, 9 million residents of Lima Peru were reached in a timely manner. Launched in Lima, the program is soon to be rolled out in regions with high seismic activity. |
| Agencia |
Serviceplan Germany
|
| Campaña |
Animal Alerts
|
| Anunciante |
PetPace
|
| Marca |
PetPace
|
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