Ease Labs - "Beauty Hidden Blue Purple"

McCann Health Brazil

McCann Health Brazil São Paulo, Brasil

Premios

1657

This ad is part of the ACT Responsible Collection

Marca: Ease Labs
País: Brasil

Anunciante: Ease Labs

Título	Beauty Hidden Blue Purple
Agencia	McCann Health Brazil
Campaña	The Beauty Hidden Inside Cannabis
Anunciante	Ease Labs
Marca	Ease Labs
Fecha de primera difusión/publicación	2021 / 12
Sector Empresarial	Salud y productos farmacéuticos
Lema	The Beauty Hidden Inside Cannabis
Sinopsis	Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Medio	Prensa y publicaciones
Realizador	Thiago Silva
Director de fotografía	Felipe Lion
Montador	Lucas Mello
Responsable de conceptos / redactor	Fernando Franchim
Director artístico	Eduardo Basque
Director creativo	Alessandra Gomes
Productor ejecutivo	Ycaro Prata
Productor ejecutivo	Karen Xavier
Director de cuentas	Ana Padinha
Chief Executive Officer (CEO)	Joao Consorte
Productor ejecutivo	Themistocles Silva
Productor ejecutivo	Jessica Brockestayer
Colorista	Ricardo Herling
Productora	Deep Films
Postproducción	Deep Films
Productor de sonido	Studio Tesis