Transformers Х Chapurin - "A look that sounds"

emg

emg Moscow, Rusia

2550

Título	A look that sounds
Agencia	emg
Campaña	A look that sounds
Anunciante	Hasbro
Marca	Transformers Х Chapurin
Fecha de primera difusión/publicación	2018 / 12
Sector Empresarial	Otros
Filosofía	Alcohol left aside, we all know that youngsters love 2 things: fashion and music. To engage them into brand, we used C-C-Combo of the two. To create a look that sounds, fashion designer Igor Chapurin created Bumblebee-inspired capsule collection, where every item received it’s own sound-id. This is how the first fashion audio-show, where people not only LOOKED at outfits, but rather LISTENED to them, came to life. Yay to the young! Total OTS 138 693 065 54 715 738 total reach
Medio	Case Study
Duración	120 seconds
Marketing Director	Olga Machilskya
Marketing Manager	Tatiana Nufferova
Brand Manager	Alena Andreeva
Director	Maya Moskvicheva
Managing partner, creative & strategy, e	Anton Melnikov
Responsable de la creación	Maxim Kolyshev
Creative Director	Evgeny Tatarnikov
Creative Director	Pavel Petukhov
Responsable de conceptos / redactor	Andrey Brovko
Strategic Planning Director	Igor Efimov
Producer	Anna Vergun
Creative Designer	Ekaterina Isupova
Art Director	Alexey Rogov
Managing Director	Tatyana Tarmogina
Head of Client Service	Natalya Reshetina
Digital Account Director	Maxim Shishkov