| Título | Bear |
| Agencia | Y&R Santiago |
| Campaña | Animals - Land Rover |
| Anunciante | Jaguar Land Rover |
| Marca | Land Rover |
| Posted | Diciembre 2008 |
| Producto | Defender |
| Sector Empresarial | 4x4 |
| Problema | Since its inception in 1948 Land Rover has become a bastion for taking mankind to remote and remarkable places. Its a tireless workhorse that just gets the job done which is why its relied upon by a such wide variety of customers. The campaign aims to build upon the promise that you can go anywhere and do anything in a Land Rover Defender. |
| Medio | Prensa y publicaciones |
| Director de publicidad | Les Knight |
| Director ejecutivo de creación | Graham Lang |
| Director ejecutivo de creación | Guillermo Vega |
| Director ejecutivo de creación | Tony Sarroca |
| Director creativo | Fransisco Cavada |
| Responsable de conceptos / redactor | Carlos Carrasco |
| Director artístico | Carlos Carrasco |
| Responsable de conceptos / redactor | Fransisco Cavada |
| Responsable de conceptos / redactor | Chris Hunton |
| Responsable de cuentas de agencia | Lucy Harries |
| Planificador de cuentas | Angie Ma |
| Media Planner | Ed Fall |
| Retocador | Raul Pardo |
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