Título | The Voice of Cigarette |
Agencia | NEOGAMA |
Campaña | The Voice of Cigarette |
Anunciante | ADESF / Association for Smokers Awareness |
Marca | ADESF / Association for Smokers Awarness |
Fecha de primera difusión/publicación | 2015 / 12 |
Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
Filosofía | Smoking can increase by 40% the chance of laryngeal cancer.And there is still people who thinks is cool to brag about smoking onTwitter. We selected tweets that talk about smoking and asked to volunteers who losttheir larynx because of cancer to read them. Then, we replied those tweetsto their respective authors. |
Medio | Interactivo |
Duración | |
Director creativo | Márcio Ribas |
Director creativo | Fábio Mozeli |
Director artístico | José Pedro Bortolini |
Director artístico | Sávio Hatherly |
Director artístico | Gabriel Marcondes |
Director artístico | Luis Paulo Gatti |
Responsable de conceptos / redactor | Pedro Rosas |