Carlsberg - "SweaterCard"

NOSSA™

NOSSA™ Lisbon, Portugal

9081

Marca: Carlsberg
País: Portugal

Anunciante: Carlsberg Group

Título	SweaterCard
Agencia	NOSSA™
Campaña	SweaterCard
Anunciante	Carlsberg Group
Marca	Carlsberg
Fecha de primera difusión/publicación	2018 / 12
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
Filosofía	This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
Medio	Branded Content
Duración	28 seconds
Director creativo	Nuno Cardoso
Supervisora creativa	Rafael "Clark" Pfaltzgraff
Director artístico	Sávio Hatherly
Director artístico	Rafael Clark Pfaltgraff
Responsable de conceptos / redactor	André Afonso
Responsable de cuentas de agencia	Maria Inês Vitorino
Social Media Supervisor	Joana Carvalho
Social Media Expert	Ana Patacão
Social Media Expert	Xavier Lopes
Social Media Expert	João Paiva
MOTION DESIGN	André Almeida
Director de publicidad	Vera Sousa
Director de publicidad	Teresa Santana Godinho