Alquería - "Milk Teeth"

Grey Colombia

Grey Colombia Bogotá, Colombia

570

Marca: Alquería
País: Colombia

Anunciante: Grey Advertising

Título	Milk Teeth
Agencia	Grey Colombia
Campaña	Milk Teeth
Anunciante	Grey Advertising
Marca	Alquería
Fecha de primera difusión/publicación	2023 / 2
Sector Empresarial	Leche y derivados de leche
Lema	Milk Teeth
Sinopsis	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them. Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need. As part of this campaign, Alqueria will donate 10,000 glasses of milk to the National Association of Food Banks of Colombia, ABACO. Find out how to participate on the initiative in @ALQUERIAOFICIAL.
Filosofía	Milk Teeth
Problema	Children lose their "milk teeth" at a certain age, to make way for their permanent teeth. As we know milk is the best food, with the highest source of calcium, to strengthen and take care of them.
Resultado	Coincidentally, the shape of a glass of milk is similar to a tooth. With this in mind, we wanted to reinforce its nutritional value with these print ads by Alqueria. A simple and direct idea to remind parents and educate children about the importance of consuming the necessary calcium that growing boys and girls need.
Medio	Inserción estática independiente
Mercado	Colombia
Responsable de la creación	Juan Posada
Chief Executive Officer (CEO)	Jorge Serrano
Director ejecutivo de creación	Juan Cárdenas
Director creativo	Oscar "palomo" Muñoz
Director artístico	Charles Andara
Responsable de conceptos / redactor	Camilo Garzón
Director de cuentas	Angely Romero