| Título | Manga Rosa Lauching Campaign |
| Agencia | DH,LO Creative Boutique (Aton Group) |
| Campaña | Manga Rosa Lauching Campaign |
| Anunciante | Beer Dock |
| Marca | Manga Rosa |
| Fecha de primera difusión/publicación | 2019 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | In 2019, a study by Mintel (Markets and Business Research Institution) reported that Brazil is the second most innovative beer market in the world, with a share of around 9%. The result of this research reveals how heated the craft beer market is and proves the explosion of options that we have had in the country, both in variety of craft beers and in styles, flavors and investments in this sector. Access to excellent products for the manufacture, combined with the creativity of the master brewers during the production of craft beers, causes many different styles to be produced, and the results are distinctive flavors that have had a very positive impact on the palates of beer lovers. All this because excellent quality inputs have become more accessible for the production of different types of beer. BeerDock is a brewery and bar in Northeast Brazil. With the largest number of taps in the region, it offers several options of the most delicious local, national and imported beers. In addition to the draft beer, the main stars of the house, the bar also has an average of 240 labels. Because of this, one of Beerdock's main products are seasonal beers, based on various blends and references, especially with Brazilian ingredients. With that, Manga Rosa beer was created. The Beerdock "Rose Mango" is a seasonal, golden, and flavorful beer. Made with handmade recipe and selected ingredients that give it a unique flavor and texture, mixing the typical Indian Pale Ale fabrication with the tropical touch of the rose mango from the Brazilian woodlands. |
| Medio | Case Study |
| Director ejecutivo de creación | Daniel da Hora |
| Director creativo | Luciana Oliveira |
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