| Título | For Your Pain (Board) |
| Campaña | #ForYourPain |
| Anunciante | BRISTOL MYERS SQUIBB |
| Marca | Bristol Myers Squibb |
| Fecha de primera difusión/publicación | 2021 / 10 |
| Producto | Orencia |
| Sector Empresarial | Salud y productos farmacéuticos |
| Sinopsis | Rheumatoid arthritis patients can suffer anxiety and depression, because the people around them don't understand their condition. This anxiety cause them to abandon their rehabilitation. BMS and Fundación FER created a fun way to spread awareness and help patients involve their loved ones in their rehab: #ForYourPain, the first dance challenge designed to serve as therapy for patients with rheumatoid arthritis. The choreography was based on rehabilitation exercises, endorsed by physiatrists, for patients to carry out their rehabilitation. |
| Medio | Case Study |
| Responsable de la creación | Aníbal E. Quiñones |
| Director artístico | Ana Torres |
| Director artístico | Belén Arregui |
| Responsable de conceptos / redactor | Paula Faletti |
| Responsable de conceptos / redactor | Nadeshka Monroig |
| Montador | Alex Ramos |
| Director medios comunicación | Natalia Rodríguez |
| Director de cuentas | Antonio Fuentes |
| Planning Director | Juan Alberto Arteaga |
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