StreetGuard - "StreetGuard"

Ogilvy Mexico

Ogilvy Mexico México City, Méjico

Premios

4823

Marca: StreetGuard
País: Méjico

Anunciante: Tracking Systems de Mexico

Título	StreetGuard
Agencia	Ogilvy Mexico
Campaña	StreetGuard
Anunciante	Tracking Systems de Mexico
Marca	StreetGuard
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Otros
Filosofía	Every day, 81 crimes against women are committed. This means there’s between 3 and 4 sexual abuses per hour. Tracking Systems de México realized that its possible to reutilize the technology already on the streets to make noise at the right time to prevent a possible abuse against women. That's why STREETGUARD were developed, a sensor that is installed in car doors and works as a network, this sensor is activated by a button that generates a 25-meter radio frequency wave, triggering the alarms of the cars that are around it. This device does not affect the computers of the cars, nor the safety of them, because it is an independent system.
Medio	Digital Installation
Duración	113 seconds
Head of Client Services	Ricardo Bustamante Medina
Responsable de cuentas de agencia	Erick Bustamante Vazquez
Director de cuentas	Tim MacLehose
Global Chief Creative Officer	Tham Khai Meng
Responsable de la creación	Cesar Agost Carreño
Director ejecutivo de creación	Jessica Apellaniz
Director ejecutivo de creación	Luciano D'Amelio
Director creativo	David Espadas
Director creativo adjunto	Mario Carbajal
Miembro del equipo creativo	Jorge Garcia
Responsable de conceptos / redactor	Gabriel Ouriques
Director artístico	Nestor Franco
Director artístico	Carlos Bardales
Responsable de la producción	Omar Olivary
Productor de la agencia	Renata Floresmeyer
Director Digital	Cristo Kalfopulos
Creative technologist	Patrick Moss
Productora	Story
Realizador	Monica G. Carter
Productor	Veronica Alvarado
Digital Company	VR3
Post-production Producer	Lourdes Valencia
Empresa de creación sonora	Machine Guns