Eleos Ukraine - " What if I'm tired? 3"

Leo Burnett Kyiv

Leo Burnett Kyiv Kiev, Ucrania

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Título	What if I'm tired? 3
Agencia	Leo Burnett Kyiv
Campaña	What if I'm tired?
Anunciante	Eleos
Marca	Eleos Ukraine
Fecha de primera difusión/publicación	2022 / 6
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	During hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values. In this campaign, we asked world community one simple philosophical question: WHAT IF world-known figures that symbolize peace, freedom and harmony declared that they are tired of defending true human values? What if the Statue of Liberty gets tired to stand up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony? The answer is up to everybody. So, we say:
Medio	Prensa y publicaciones
Director creativo	Anatoliy Davydov
Responsable de conceptos / redactor	Olena Danylchenko
Director artístico	Taras Bondarchuk
Responsable de la creación	Jorg Riommi
Chief Creative Director	Kosta Schneider