| Título | Twinkle Twinkle Little Swell |
| Agencia | Saatchi & Saatchi Dubai |
| Campaña | Nursery Signs |
| Anunciante | C Positive |
| Marca | C Positive |
| Fecha de primera difusión/publicación | 2020 / 1 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Lema | Early detection is vital to preventing childhood cancer, which is why Twinkle Swell is here to teach you the basic symptoms to look out for! |
| Sinopsis | Despite the recent attention given breast cancer awareness campaigns and movember drives, there is often a serious lack of discussion surrounding childhood cancer. There is a lot of taboo around the subject given the sensitive nature of children and sickness that often communities from discussing the topic. Saatchi & Saatchi rewrote familiar nursery rhymes to raise awareness among parents and kids to detect the early signs of childhood cancer in a friendly manner, softening the heaviness of this overwhelming disease. It used this friendly tool to open a dialogue between families, because 'early detection, is the best prevention.' |
| Resultado | |
| Medio | Interactivo |
| Duración | |
| Director artístico | Daniel Zacatenco |
| Director artístico | Alan Hong |
| Director artístico | Dennis Silveira |
| Responsable de conceptos / redactor | Nazmi Ahmad |
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