Ministry of Health of Panama and UNFPA - "Discover What You Inhale"

McCann Panama

McCann Panama Panama 5, Panamá

1236

This ad is part of the ACT Responsible Collection

Marca: Ministry of Health of Panama and UNFPA
País: Panamá

Anunciante: Ministry of Health of Panama and UNFPA

Título	Discover What You Inhale
Agencia	McCann Panama
Campaña	Discover What You Inhale
Anunciante	Ministry of Health of Panama and UNFPA
Marca	Ministry of Health of Panama and UNFPA
Fecha de primera difusión/publicación	2022 / 11
Sector Empresarial	Seguridad pública, salud e higiene
Filosofía	The Ministry of Health of Panama and the United Nations Population Fund launched a campaign against the consumption of "Vape" or electronic cigarettes. In Panama, the National Non-Smoking Day is celebrated on November 25, and within the framework of these activities, McCann Panama initiated a campaign revealing the poisonous components of the Vape, which are found in products unfit for human consumption. MINSA wants young people to understand that electronic cigarette vapor contains particles of ethylene glycol, diethylene glycol, propylene glycol, nitrosamines, chromium and nickel, among other toxic inputs. For this reason, McCann Panama was convened to create this campaign at the national level, which will air on Social Networks, TV and Outdoors.
Medio	Televisión
Duración	99 seconds
Director de publicidad	Norma Astudillo
Chief Executive Officer (CEO)	Patricia García
Creative Vice President	Omar Polo
Business VP	Camilo Giraldo
Director artístico	Ernesto Lara
Director artístico	Olenky Rosales
Creative Copywriter	Claudia Montenegro
Creative Copywriter	Juan Grimas
Strategist	Marielle Chapman
Content	Liz Peralta
Responsable de cuentas de agencia	Maria Della Togna
Producción	Othmell Rodriguez
Productora	Latido Productions
Realizador	Daniel Isaac