| Título | Scary paperwork |
| Agencia |
Ogilvy Bangalore
|
| Campaña |
Scary paperwork
|
| Anunciante |
Acko General Insurance
|
| Marca |
Acko General Insurance
|
| Fecha de primera difusión/publicación |
2021 / 12
|
| Sector Empresarial | Seguros
|
| Sinopsis | Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance provider to the digitally-savvy youth.
|
| Filosofía | Acko, a new-age insurance company, wanted to communicate the advantage of using its services over traditional insurance provider to the digitally-savvy youth.
|
| Problema | Insurance companies in India are known for the truckloads of paperwork they make their customers fill up. The hassle of getting a claim through becomes a huge hindrance because of this. As a result, paperwork becomes a real pain-point for insurance holders. |
| Resultado | Exaggerate the pain-point. In this case - paperwork. We created a setting of the typical government offices in India - dilapidated, with piles and piles of files and folder. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers. |
| Medio |
Publicidad en revistas
|
| Director del grupo de creación |
Sharat Kuttikat
|
| Responsable de la creación |
mahesh gharat
|
| Responsable de la creación |
Kiran Anthony
|
| Creative Director/ art director |
PA Vidyanath
|
| Creative Director, Copywriter |
Nikhil T Narayanan
|
