Future Farm - "Make Them Crazy"

Soko São Paulo, Brasil

4787

This ad is part of the ACT Responsible Collection

Marca: Future Farm
País: Brasil

Anunciante: Fazenda Futuro

Título	Make Them Crazy
Agencia	Soko
Campaña	Make Them Crazy
Anunciante	Fazenda Futuro
Marca	Future Farm
Fecha de primera difusión/publicación	2020 / 8
Sector Empresarial	Comida fresca
Filosofía	Since the beginning, innovation and purpose are at the core of Fazenda Futuro, believing that it's possible to revolutionize the food industry without harming the environment. The brand position is clear, to question the past and expand a new horizon for a future that agrees with the world we need to build. The brand's first institutional positioning campaign comes to show that it's crazier to keep on accepting a regressive and harmful industry than it is to produce plant-based meat. Creatively directed by Soko, Flagcx earned media agency, the digital and print campaign "Make Them Crazy" is an invitation for "futurists" to help transform the world. With the brand's unique modern design, the pieces combine surrealism and provocation to draw people's attention to a meaningful change. Brazilian Rodrigo Maltchique-signed photography and graphic designer Yomar Augusto's letterings, produced in Los Angeles, illustrate the tone of voice.
Medio	Interactivo
Chief Executive Officer (CEO)	Marcos Leta
Head of Marketing	Mariana Tunis
Marketing Coordinator	Gregório Chefaly
Social Media	Letícia Epifanio
Founder and Head of Creative Data	Felipe Simi
Director ejecutivo de creación	Rafael Caldeira
Head of Art & Design	Diego Limberti
Creative Data Leader	Gabriela Rodrigues
Director artístico	Arthur Melo
Director artístico	Diego Limberti
MOTION DESIGN	Samuel Gomes
Responsable de conceptos / redactor	Douglas Peroni
Responsable de conceptos / redactor	Rafael Caldeira
Data Scientist	Teca Barros
Head of Operations	Brisa Vicente
Head of Account Management	Fabiane Abel
Operations Leader	Larissa Kubo
Operations	Guilherme Piropo
Operations	Daniele Moura
Founder and Head of Broadcast	Pedro Tourinho
Broadcast	Marina Coratto
Broadcast	Barbara Naliato
Design Company	Solid
Founder	Diego Limberti
Lettering	Yomar Augusto
Photography production	The Kumite
Fotógrafo	Maltchique
Photography Service	Adriana Omodei
Photography production Director	Aline Rizzotto
Photographer Assistant	Magu Marioto
Photographer Assistant	Naelson
Photographer Assistant	Gustavo Uehara
Photographer Assistant	Sidão
Photography Art Direction	Barbara Besouchet
Styling and Art assistant	Winnie Ramos
Styling and Art assistant	Fred Rocha
Styling and Art assistant	Vinícius da Rocha
Beauty Artist	Liege Wisniewski
Beauty Artist	Moisés Costa
Characterizer	Mima Mizukami
Food Stylist	Julia Bissiato
Retocador	Mateus Moraes
Retocador	Alt Retouch