Imperial - "Jackie Alvarez"

Joystick, FIFCO

Joystick, FIFCO Heredia, Costa Rica

183

This ad is part of the ACT Responsible Collection

Marca: Imperial
País: Costa Rica

Anunciante: Imperial Beer

Título	Jackie Alvarez
Agencia	Joystick, FIFCO
Campaña	Unseen Goals
Anunciante	Imperial Beer
Marca	Imperial
Fecha de primera difusión/publicación	2023 / 6
Producto	Beer
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	Despite being Latin American pioneers in women's football, most of the historic goals of Costa Rican female players were not televised. This means that there are not a single video of the main goals in the history of Costa Rican women's football. In the lead-up of the Women's World Cup 2023, we wanted to change that story. We conducted a research with the leading female players in Costa Rica’s history, their families, and sports journalists, aiming to identify the most relevant non-televised football goals scored by Costa Rican women in the last 30 years. With the help of a professional gamer, we recreated them in FIFA 23, the first title of the franchise to include Costa Rican female players in the game. Therefore, we created the only existing video of the most iconic unseen goals of the country. The videos were hosted on a website where people could see all the goals and learn the story behind each one. We launched the campaign right before the start of the Australia-New Zealand 2023 World Cup, generating unprecedented support for Costa Rican women's football.
Medio	Web Film
Duración	89 seconds
Director artístico	Andrea Castro
Designer	Vivian Mayorga
Brand	Gabriel Ramírez
Brand	Jose Pablo Murillo
Brand	Mayron Jiménez
Brand	Fabián Loría
Brand	Nicolás Silva
Brand	Hernán Ugarte
Director creativo	Fernando Hidalgo
Responsable de conceptos / redactor	Jose Cambronero
Ejecutivo de cuentas	Paula Aragón