Diseñador
at
Asymetric Productions
| Título | Feeding Imagination |
| Brief | Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter. |
| Agencia | Zulu Alpha Kilo |
| Campaña | Feeding Imagination |
| Anunciante | Campbell Canada |
| Marca | Goldfish® Crackers |
| Fecha de primera difusión/publicación | 2020 / 9 |
| Sector Empresarial | Otros |
| Sinopsis | Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Zak Mroueh |
| Director creativo | Susie Lee |
| ACD | George Ault |
| Responsable de conceptos / redactor | George Ault |
| ACD | Jacob Gawrysiak |
| Director artístico | Jacob Gawrysiak |
| Social Creative | Philippe Visaya |
| Social Creative | Victoria Lee |
| Diseñador | Vince Rozas |
| Responsable de cuentas de agencia | Alyssa Guttman |
| Responsable de cuentas de agencia | Erin McManus |
| Planning Team | Heather Segal |
| Planning Team | Sean Bell |
| Director de publicidad | Mieka Burns |
| Director de publicidad | Paloma Bentes |
| Director de publicidad | Friyana Engineer |
| Director de publicidad | Mariah Weir |
| Developer | Kyle Collins |
| Productor de la productora | Rebecca Adams |
| Productor de la productora | Michael Oshell |
| Studio Director | Greg Heptinstall |
| Studio Artists | Andrew Martin |
| Studio Artists | Cecilia Bernasch |
| Productora | Zulubot |
| Realizador | Barbara Shearer |
| Productor ejecutivo | Tom Evans |
| Productor de la productora | Mitch Cappe |
| Director de fotografía | James Andrews |
| Casting | Ground Glass Casting Andrew Deiters |
| Montaje | Zulubot |
| Postproducción | Sarah Dayus |
| Postproducción | Mariya Guzova |
| Postproducción | Adam Palmer |
| Montador | Max Lawlor |
| Diseño imagen | Mike Sevigny |
| Colorista | Hardave Grewal |
| Postproducción | Alex Boothby |
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