Jay Parekh
Miembro del equipo creativo at adam&eveDDB
London, Reino Unido
TítuloInside Stories
Campaña Inside Stories
Anunciante Uno
Marca none
PostedEnero 2021
Sector Empresarial Otros
Filosofía Books have the power to rehabilitate. Yet prison libraries are severely underfunded, and books that are donated must be brand new, paperbacks, sent from a major book retailer. “Inside Stories” gives prisoners the first read of brand new Penguin books. These are then purchased by ethically conscious readers online or in-store, forming a connection between them and the prisoner, and adding a unique perspective to their book.
Medio Branded Book
Duración
Director creativo
Director creativo

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started