Alienware - "Slayer"

Dell Blue , Estados Unidos

225

Marca: Alienware
País: Estados Unidos

Anunciante: Dell

Título	Slayer
Agencia	Dell Blue
Campaña	Be More Alien
Anunciante	Dell
Marca	Alienware
Fecha de primera difusión/publicación	2024 / 3
Sector Empresarial	Ordenadores personales, organizadores personales (PDAs) y calculadoras
Filosofía	Private Island’s Chris Boyle dives headfirst into the gaming experience with a set of genre-bending films for Alienware. The “Be More Alien” campaign sees casual gamers transported from their homes into classic gaming genre settings. From battle-hardened Space Marines to fantasy creatures and stealthy cyberpunk looting, enchanted forests, psychedelic alien planets and gritty dystopias are brought to life under the direction of Chris Boyle and the PI studio, with comedy, great performance and craft. The project was 10 months in the making with Private Island collaborating with Agency Dell Blue early in the process to shape the creative with multiple scripts developed and finessed. The Private Island studio created Gen AI style frames, animatics and previs before the selected final three scripts went into production. Originally scripted as 15”s for airing, Dell Blue saw the huge potential in the work, extending two of the three spots into 30” spots. The 6-day production was shot in Ljubljana with massive hand-crafted set builds, to allow as much of the action as possible to be captured in-camera before the Private Island studio dived into the post to fully realise Chris Boyle’s vision for each of the worlds.
Medio	Interactivo
Duración	15 seconds
Mercado	Eslovenia
Director ejecutivo de creación	Seth Perisho
Director creativo	Cristina Reyna-Neal
Responsable de cuentas de agencia	Bailey Meyers
Senior Art Director	Jacqueline Byrne
Senior Copywriter	Zach Stevens
Productor ejecutivo	Megan Murray
Dir. Glob. Gaming Campaigns	Chris Saylor
GCL Gaming Campaigns	Emily Leuba-Jones
Productora	Skunk
Owner	Matt Factor
Productor ejecutivo	Shelly Townsend
Productora	Private Island
Realizador	Chris Boyle
Productor ejecutivo	Helen Power
Productor	Áine O’Donnell
Director de fotografía	Benedict Spence
1st AD	Paul McCann
Animatics & Previs	Private Island
Montador	Kuba Sobieski
Storyboard Artist	Alex Moore
Production Service Company	Division Productions
VFX Company	Private Island
VFX Company	WE ARE COVERT
Colorista	Alex Gregory
Colorization	No8