| Título | The Visible Net (behind-the-scenes) |
| Agencia | Serviceplan Group |
| Campaña | The Visible Net |
| Anunciante | O2 - Telefónica Germany Gmbh & Co. |
| Marca | Telefónica Germany / o2 Deutschland |
| Fecha de primera difusión/publicación | 2021 / 12 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Filosofía | To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar. |
| Medio | Web Film |
| Duración | |
| Director de publicidad | Wolfgang Metze |
| Director de publicidad | Michael Falkensteiner |
| Director de publicidad | Brigitte Giels |
| Director de publicidad | Nikolaus Lemli |
| Director de publicidad | Stefanie Welter |
| Director de publicidad | Rafael Binczyk |
| Director de publicidad | Tobias Jacob |
| Director de publicidad | Nadine Zich |
| Director de publicidad | Franziska Günster |
| Director de publicidad | Sami Abubaker |
| Managing Partner | Lars Holling |
| Managing Partner | Leif Johannsen |
| Managing Partner | Patrick Matthiensen |
| DIRECTOR DE SERVICIO AL CLIENTE | Saskia Kroschewski |
| Responsable de cuentas de agencia | Benedikt Bermel |
| Responsable de cuentas de agencia | Anna-Lena Munsch |
| Director creativo | Pavel Bondarenko |
| Director artístico | Pavel Bondarenko |
| Director creativo | Daniel Steller |
| Responsable de conceptos / redactor | Daniel Steller |
| Responsable de conceptos / redactor | Martin Gillen |
| Director artístico | Finnja Skornia |
| Director artístico | Tudor Cucu |
| Responsable de conceptos / redactor | Steven Hartmann |
| Director artístico | Theresa Fechler |
| Productora | BWGTBLD |
| Creative Agency | Serviceplan Bubble |
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