BlueCross BlueShield Costa Rica - "The Wake Up Ads"

Havas Costa Rica

Havas Costa Rica San Jose, Costa Rica

1297

This ad is part of the ACT Responsible Collection

Marca: BlueCross BlueShield Costa Rica
País: Costa Rica

Anunciante: BlueCross BlueShield

Título	The Wake Up Ads
Agencia	Havas Costa Rica
Campaña	The Wake Up Ads
Anunciante	BlueCross BlueShield
Marca	BlueCross BlueShield Costa Rica
Posted	Agosto 2021
Sector Empresarial	Seguros
Lema	BLUECROSS BLUESHIELD COSTA RICA MADE STUDY-BASED RADIO SPOTS TO PREVENT YOU FROM FALLING ASLEEP WHILE DRIVING
Sinopsis	Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem. A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person. And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place. We did theses horror stories before anyone else became one.
Medio	Radio
Duración	58 seconds
Chief Marketing Officer (CMO)	Inés Monge
Chief Executive Officer (CEO)	Diego García
Responsable de la creación	Josafat Padilla
Director artístico	Roberto Morales
Director creativo	Sebastian Quirós
Responsable de conceptos / redactor	Vladimir Badilla Contreras
Responsable de conceptos / redactor	Daniel Calderón
Responsable de conceptos / redactor	Diego Castro
Director artístico adjunto	Andrea Castro
Diseñador gráfico	Melissa Rojas
Animación	Melissa Rojas
Director de cuentas	Jacqueline Castillo
Ejecutivo de cuentas	Jose Brenes
Executive Production Director	Walter Benavides