SK-II - "The Center Lane"

GREY Tokyo

GREY Tokyo Tokyo, Japón

Premios

8000

Marca: SK-II
País: Japón

Anunciante: Procter & Gamble

Título	The Center Lane
Agencia	GREY Tokyo
Campaña	The Center Lane
Anunciante	Procter & Gamble
Marca	SK-II
Fecha de primera difusión/publicación	2021 / 3
Sector Empresarial	Cuidado de la piel
Sinopsis	The Centre Lane, is a empowering docu-drama that blends live action and animation to tell the story of the Japanese swimming prodigy Rikako Ikee and her route back to competition following a devastating diagnosis of leukaemia when she was just 18.
Medio	Branded Content
Duración	323 seconds
Mercado	Singapur
Director ejecutivo de creación	Graham Drew
Consulting Executive Creative Director	Leo Savage
Consejero creativo	Stuart Harkness
Executive Creative Strategy Director	Danni Mohammed
Executive Creative Business Director	Siddika Dehlvi
Executive Creative Producer	San Takashima
WPP Team Lead	Nihar Das
Creative Strategist/Copywriter	Katie Mulligan
Global Integration Lead	Nathan Wilson
Executive Account Director	Yukiko Ochiai
Senior Producer	Shoko Akutagawa
Director creativo	Ashley Chen
Director creativo	Ken Mitani
Director creativo	Sudhir Pasumarty
Responsable de conceptos / redactor	Yukika Anan
Director artístico	Erina Uchiyama
Senior Project Director	Angelique Malabanan
Project Director	ChewLing Loke
Director creativo	Shane Lester
Senior Account Executive	Iris Gu
Planning Director	Hiroko Matsuo
Director de cuentas	Sue-Ann De Cruz
Business Director	William Godwin
Director medios comunicación	Prajat Khare
Realizador	Hirokazu Kore-eda
Associate Director	Wataru Togashi
Director de fotografía	Ryutu Kondo
Music Director	Akira Kosemura
Animación	Hideki Inaba
Animación	Nobuaki Doi
Animación	Masanobu Hiraoka
Postproducción	Daryl Bryan Lim
Postproducción	HOGARTH WORLDWIDE
Casting	Choei Suzuki
Casting Agency	Gambit