| Título | The Role of my life |
| Agencia | Cream+Rascal |
| Campaña | The role of my life |
| Anunciante | N/A |
| Marca | Endless Earth |
| Fecha de primera difusión/publicación | 2021 / 3 |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Lema | The Good Roll |
| Sinopsis | An Unsung hero narrates the story of his life, while doing the toughest job in the world. The toilet roll that is destined to change the world, every little step, every little day. This is the Good Roll. |
| Filosofía | A toilet roll had hit rock bottom till the day it realises that can be usefull to the world, by doing one simple thing. Throwing away plastic and getting into a new recyclable paper packaging. |
| Problema | Toiler paper brands are not highly engaging, thus people tend to buy toilet paper, mainly because of price and not due to relation to a brands values. |
| Resultado | campaign still on air. |
| Medio | Cine |
| Duración | |
| Más información | endlessearth.gr |
| Director ejecutivo de creación | Christos Koutsoukos |
| Director creativo adjunto | Electra Pavlaki |
| Responsable de conceptos / redactor | Danai Katsali |
| Director artístico | Konstantinos Argiriou |
| Realizador | Danny&Loco |
| Director de cuentas | Lisa Gkourtsouli |
| Productor de la agencia | Aggeliki Batheka |
| Director de fotografía | Giannis Georgiou |
| Jefe de decorados | Alexandra Kostakis |
| Compositor de música | Nick Athanasoulas |
| Productor | Eugenia Papapanou |
| Montador | Yannis Chalkiadakis |