Lee Matthews
Matte Painting at Droga5
New York, Estados Unidos
TítuloMarathon
Agencia
Campaña Healthy Business
Anunciante Xero
Marca Xero
Fecha de primera difusión/publicación 2021 / 5
Sector Empresarial ISP comercial, servicios e ingeniería informatica
Filosofía Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming task of doing their business finances, in a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords.

The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create a distinct brand identity.

The strategy is built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business.

At its heart of the creative is a TV ad in which we see Rhys Darby in a series of tongue-in-cheek analogies about how difficult running a business can feel. We see Darby taking part in what seems like a normal marathon. But as he talks about how it can feel for small business owners to keep up, we realise it is anything but. Rhys suddenly finds himself running through a desert and then sucked into quicksand.

But with Xero in hand (literally, as a smartphone app) the feeling of being overwhelmed is replaced with that of ease and control. Rhys is suddenly in a fun run, on roller-skates, followed by taking off in a jetpack. He reminds us to search ‘Xero with an X’ followed by the new brand positioning of ‘healthy business’ is 'beautiful business'.

The over-the-top analogies are continued in out-of-home and digital ads, colliding the worlds of health and business in a distinctive way.
Medio Televisión
Duración
Mercado Canadá
Empresa de creación sonora
Media Agency
Marketing Director
Head of Brand
Brand Marketing Manager
Director de publicidad
Director de publicidad
Responsable de la creación
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Diseñador
Diseñador
Diseñador
Chief Design Officer
Client Managing Director
Business Director
Responsable de cuentas de agencia
Production Director
Assistant Producer
Integrated Project Director
Integrated Project Director
Chief Strategy Officer
Strategy Director
Senior Strategist
Productora
Realizador
Productor
Montador
Montaje
Postproducción
Sound Designer
VFX Executive Creative Director
Executive Post Producer
Post-production Producer
Post Production Assistant
VFX Supervisor
VFX Lead
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
Grade
Grade
Director de fotografía
Talent Consultant
Talent Consultancy
Actor /Celebridad

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