| Título | The Secret is Experience-3 |
| Agencia |
McCann San José
|
| Campaña |
The Secret is Experience
|
| Anunciante |
McCann San José, Costa Rica
|
| Marca |
KFC
|
| Fecha de primera difusión/publicación |
2021 / 3
|
| Sector Empresarial | Comida
|
| Lema | The Secret is Experience |
| Sinopsis | In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do. |
| Filosofía | We believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do. |
| Problema | In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. |
| Medio |
Prensa y publicaciones
|
| Creative Copywiter |
Diana Kuhlmann
|
| Creative Copywriter |
Kimbo Kevin Brenes
|
| CCO |
Huelander Escalante
|
| Designer |
Andy Mejías
|
