Freddy Montero Galva
Executive Creative Director at Cazar3 advertising agency
Dominican Republic, República Dominicana
TítuloLose to win 2
Agencia
Campaña Lose to win
Anunciante Gold's Gym
Marca Gold's Gym
Fecha de primera difusión/publicación 2019 / 4
Sector Empresarial Clubs deportivos y de salud, gimnasios, balnearios, centros de dietética
Lema It all starts with "just one slice" It all ends with body transformation
Sinopsis Junk food represents a risk to our health when ingested on a daily basis and becomes a continuous eating habit, making us have a general excess of fat in the body. The anxiety and addiction created by this condition, causes the body to control the desire to eat insatiably, growing like a monster, feeding voraciously and always wanting more. Each of these people started with small excuses like "Just a slice", "Just a craving" or "Just a bit." With Gold's Gym and it's program Body Transformation of 12 weeks of consecutive training, we present to consumers how this sad story of obesity begins and how it could end by transforming body and mind. Through a campaign giving visual life in a shocking way to three stories, where each one represents a junk food that starts a problem, being devoured by the folds of an obese body, clearly showing that your problem starts with something, but can end with our Body Transformation program.
Medio Prensa y publicaciones
General Creative Director
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor

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