| Título | "JERK" |
| Agencia | Ogilvy Bolivia |
| Campaña | "JERK" |
| Anunciante | Banco de Crédito de Bolivia |
| Marca | BCP |
| Fecha de primera difusión/publicación | 2019 / 6 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | Brands are like people, so don´t let yours become a jerk. |
| Filosofía | Brands are like people, so don´t let yours become a jerk. |
| Problema | All banks think they should sell all their products and atributes in a hardselling way. If you show this as the bank were a person, this person would be a jerk. We are trying to be different and ask people what they want from us through a website www.experienciabcp.com.bo |
| Resultado | Thousands of ideas and suggestions in how we can avoid becoming a jerk bank. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Henry Medina |
| Head Of Planning | Milenka Maldonado |
| Diseñador gráfico | Germán Pongo |
| Director artístico | Christian Morales |
| Productor ejecutivo | Pedro Pablo Escobar |
| Filmmaker | Claudio Durán |
| Advertising Agency | Ogilvy Bolivia |
| Productora | Makina Films |
| Supervisor de clientes | Sergio Torrellio |
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