Responsable de la producción
at
Brazilian Unit
| Título | Loving Touch |
| Agencia | Publicis One Touch |
| Campaña | Loving Touch |
| Anunciante | Beiersdorf AG |
| Marca | Nivea |
| Fecha de primera difusión/publicación | 2022 |
| Sector Empresarial | Cuidado de la piel |
| Sinopsis | NIVEA believes in the power of human touch and our LOVING TOUCH kit allowed us to replicate a parent's vital skin-to-skin contact for preterm babies isolated in hospital incubators. Our primary target market is hospitals globally, pro bono, for use in preterm wards by nurses who need very little instructions in its use. Our secondary target market, globally, is parents and young families aged 18-45. To bring NIVEA's #CareForHumanTouch initiative to life, we created social and digital content showcasing how the LOVING TOUCH helped the parents of a preterm baby at Hospital Sao Paulo during our trial. |
| Medio | Case Study |
| Duración | |
| Productora | Brazilian Unit |
| Producción de sonido | DaHouse |
| Global Executive Creative Director | Axel Grimald |
| Director creativo adjunto | Fernanda Roedel |
| Director creativo adjunto | Thiago Di Gregorio |
| Director creativo adjunto | Guilherme Nesti |
| Director creativo adjunto | Rodrigo Stroisch |
| Chief Strategy Officer | Tanya Dernaika |
| Executive Director Social and PR | Kim Piquet |
| Strategy Director | Marissa Moody |
| Global Business Lead | Lucia Lafuenti |
| Account Management | Marjorie Gentina |
| Director de cuentas | Elodie Straub |
| Business Director | Plinio Campos |
| Business Executive | Pietra Raya |
| Director de proyectos | Denise Kotsubo |
| Director de proyectos | Vanshika Sharma |
| Responsable de la producción | Giacomo Pandolfini |
| Senior Producer | Alexa Geiger |
| Realizador | Marten Mochel |
| CGI | Victor Portella |
| Montador | Annett Kiener |
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- MARCA:
- Nivea
- AGENCIA:
- Publicis One Touch