| Título | Rita |
| Agencia | Coming Soon |
| Campaña | Normal Life |
| Anunciante | ASSOCIAÇÃO ABRAÇO |
| Marca | ASSOCIAÇÃO ABRAÇO |
| Fecha de primera difusión/publicación | 2022 / 6 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life. |
| Filosofía | On its 30th anniversary, Abraço decided to launch a new campaign that aims to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible. |
| Problema | Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal). Abraço fights prejudice towards people with HIV (human immunodeficiency virus), a virus that can cause AIDS (Acquired ImmunoDeficiency Syndrome). |
| Medio | Televisión |
| Duración | |
| Miembro del equipo creativo | Marcelo Lourenço |
| Miembro del equipo creativo | PEDRO BEXIGA |
| Productora | SHOW OFF FILMS |
| Realizador | Alexandre Montenegro |
| Assistant Director | Margarida Nina |
| Director de fotografía | William Sossai |
| Montador | Gustavo Janz |
| Productor ejecutivo | TAMIRIS ROCHA |
| Executive Director | Alexandre Papin |
| Production Art Director | Rui Pina |
| Wardrobe | Carlos Soares |
| Empresa de creación sonora | Ameba |
| Director de publicidad | Emanuel Sávio |
| Director de publicidad | Cristina Sousa |
| Responsable de conceptos / redactor | Marcelo Lourenço |
| Director artístico | PEDRO BEXIGA |
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