Título | Bootiques |
Agencia | Geometry Global - London HQ |
Campaña | Bootiques |
Anunciante | Boots Opticians |
Marca | Boots |
Posted | Julio 2020 |
Sector Empresarial | Comercios de proximidad, tiendas especializadas |
Filosofía | Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques. |
Medio | Interactivo |
Productora | Academy Films |
Director artístico | Louise Signard |
Responsable de conceptos / redactor | Julia Fuscaldi Reboucas |
Responsable de la creación | André Laurentino |
Director creativo | Richard Hartle |
Director creativo | Jude Whyte |
Director creativo | Vaughan Townsend |
Realizador | Si&Ad |
Montador | Mike Friddle |
Director de fotografía | Andre Chemetoff |