| Título | Narcostore.co |
| Agencia | Ogilvy Colombia |
| Campaña | Narcostore.co |
| Anunciante | Colombia con Memoria Foundation |
| Marca | Colombia con Memoria Foundation |
| Posted | Abril 2021 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Filosofía | In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation. |
| Medio | Case Study |
| Duración | |
| Más información | Narcostore.co |
| Creative Vice President | Juan Pablo Álvarez |
| General Creative Director | Camilo Ruano |
| General Creative Director | Julio Herazo |
| Director creativo | Julián Barrera |
| Director creativo | Inés de Ninnis |
| Director artístico | Julián Barrera |
| Director artístico | Santiago Felipe Barreto Alvarado |
| Responsable de conceptos / redactor | Jaime Jiménez |
| Responsable de conceptos / redactor | Inés de Ninnis |
| Director de cuentas | Nicolás Llano |
| Productora | Akira Cine |
| Realizador | Juan Rueda |
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