Título | Make It Yours |
Agencia | Leo Burnett |
Campaña | Make It Yours |
Anunciante | McDonald's |
Marca | McDonald's |
Posted | Junio 2024 |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well as working with an ongoing collaborative panel of 16-24 year-olds, McDonald’s has been connecting with youth workers and youth projects across the country to provide access to welcoming and safe spaces. The key finding: young adults from across the nation see McDonald’s as one of the only public places they can really take ownership of. The resulting campaign shows no food, no restaurants, and never even mentions McDonald’s by name, instead focusing on the insight that young adults own the invite to McDonald’s by creating their own personal nicknames for the brand. The work spans TV, OOH and social executions. |
Medio | Televisión |
Duración | |
Montaje | Trim Editing |
Responsable de la creación | Mark Elwood |
Director ejecutivo de creación | Andrew Long |
Director ejecutivo de creación | James Millers |
Creative Director of Design | Dave Allen |
Designer | Danny Flint |
Social Strategist | Benjamin Obadia |
Head of Account Management | Steph Bates |
Director de cuentas | Charlotte Crawley |
Responsable de cuentas de agencia | Jan Nikawala |
Ejecutivo de cuentas | Dom Thomas |
Chief Production Officer | Emily Marr |
Productor de la agencia | Peter Williams |
Managing Director | Jean Mougin |
EP | Jean Mougin |
Managing Director | Guy Rolfe |
EP | Guy Rolfe |
Responsable de la producción | Beatrice Warren |
Productor | Luke Plaister |
Director de producción | Marian Mikhail |
Director de fotografía | Albert Salas |
Jefe de decorados | James Hatt |
Casting | Road Casting |
Montador | Tom Lindsay |
Efectos especiales | Black Kite Studios |
VFX Lead | Matthew Hutchins |
Design | Paul Mackay |
Design | Diogo Gil |
VFX Producer | Holly Tidwell |
VFX Producer | Hannah Ruddleston |
Audio Post | Factory |
Sound Designer | Jack Hallett |
Music Supervision | Sharpa Films |
Miembro del equipo creativo | Jas Nandoo |
Miembro del equipo creativo | Georgette Fischer |
Studio Director | Richard Pettiford |
Motion Design Lead | Carmen Perez Jimenez |
Lead Project Manager | Alex Dougan |
Chief Strategy Officer | Tom Sussman |
Productor adjunto agencia | Sara Gill |
Costume | Verity May Lane |
Editing Producer | Pia Ebrill |
Colorista | George K |
Efectos especiales | Itay Greenberg |
Efectos especiales | Guy Penwill |
Mix Producer | Ciara Wakley |
Music Supervisor/Producer | Paul Goodban |
Music Supervisor/Producer | Sharan Gill |
Content Production Director | Yiani Andrikidis |