De Morgen - "De Morgen"

mortierbrigade

mortierbrigade Brussels, Bélgica

2339

Marca: De Morgen
País: Bélgica

Anunciante: De Morgen

Título	De Morgen
Agencia	mortierbrigade
Campaña	De Morgen
Anunciante	De Morgen
Marca	De Morgen
Fecha de primera difusión/publicación	2022 / 3
Sector Empresarial	Periódicos, revistas, libros
Filosofía	In his war against Ukraine, Vladimir Putin’s most dangerous weapons aren’t guns or bombs, it’s his state-sponsored propaganda. He uses national media to legitimise his invasion by calling it an operation to “liberate” and “denazify” the country. To highlight the dangers of alternative truths, Belgian quality newspaper De Morgen printed the front page of the Russian newspaper Российская газета on its back page. Independent Western media all label Russia’s aggression towards Ukraine an “invasion”. In Russian media like Российская газета however, it’s being called a “liberation”. The Russian newspaper also shows a poster that claims the Ukrainian region Donbass as part of the Russian motherland. To understand the reaction of the Russian people towards this conflict, we must first understand the version of the truth they are being shown by their government. As a quality newspaper, De Morgen stands for independent and objective journalism. The message to their readers is simple: “Clearly we don’t all get to read the same truth anymore. Read all about the consequences in De Morgen.”
Medio	Publicidad en periódicos
Director de publicidad	Dave Peeters
Director de publicidad	Bart Eeckhout
Chief Executive Officer (CEO)	Jens Mortier
Director ejecutivo de creación	Joost Berends
Brand Design Director	Philippe de Ceuster
Miembro del equipo creativo	Jesse Van Gysel
Miembro del equipo creativo	Tom Meijer
Business & Strategic Planner	Philippe Gerin
Client Lead	Charlotte Coddens
Diseñador	Patrick Downie
Cross Media Designer	Sophie Bayeul
Special Thanks	Andriy Bruyninckx