Berkant Kuru
Head of Social Media at VMLY&R Turkey
Şişli, Turquía
TítuloThe Rainbow Hack
Agencia
Campaña The Rainbow Hack
Anunciante Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Marca Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
PostedOctubre 2021
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis Six different nongovernmentalorganisations from differentbackgrounds -a great fit for the diversity emphasis ofrainbow flag- came together to run an outdoorcampaign. Each used their corporate color codes toconvey messages supporting both their organisationsand LGBTI+ community. “Oh, what a coincidence!”those billboards stood side-by-side. These six nongovernmentalorganisations raised LGBTI+ flags allover Turkey by 'accidentally' coming together onbillboards.The Rainbow Hack was the 1st to unite 6 different nongovernmentalorganisations to raise rainbow flagduring Pride Month. The campaign was organicallyshared by celebrities and influencers. It hit tens ofnews sites all around the world and became a trendingtopic throughout the LGBTI+ community. Despite allthe bans, we celebrated Pride Month with more than 10million reach and 3 million impressions. 98% of theseimpressions were positive mentions. With a very smalloutdoor budget, we created a digital campaign worthmillions of liras. All six non-governmental organisationsincreased their social media followers between 10% and 35%.
Medio Case Study
Duración
Director ejecutivo de creación
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director de cuentas
Managing Director
PR Director
Productor de la agencia
Productor de la agencia
Head of Digital Insight & Social Communication
Content & Community Team Lead
Digital Insight Lead
Digital Insight Analyst
Community Manager
Community Manager

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