| Título | Baby Driver |
| Agencia | McCann London |
| Campaña | Mechanic Mindset |
| Anunciante | eBay |
| Marca | eBay |
| Fecha de primera difusión/publicación | 2022 / 5 |
| Sector Empresarial | Subastas en línea |
| Filosofía | It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown. |
| Medio | Redes Sociales |
| Duración | |
| Chief Marketing Officer (CMO) | Eve Williams |
| Director de publicidad | Alex Allcott |
| Director de publicidad | Ellis Hourshid |
| Director de publicidad | Shannon Macleod |
| Responsable de la creación | Laurence Thomson |
| Responsable de la creación | Rob Doubal |
| Chief Strategy Officer | Theo Izzard-Brown |
| Director creativo | Rob Webster |
| Director creativo | Alexei Berwitz |
| Senior Creative | Richard Morgan |
| Senior Creative | Christopher Mckee |
| Global Business Lead | Sailesh Jani |
| Managing Partner | Anna Crabtree |
| Business Director | Oscar Flintoft |
| Director de cuentas | Charlie Pullan |
| Strategy Director | JJ Bender |
| Strategy Director | Natalie Lau |
| Project Director | Nicole Robinson-Spaude |
| Project Director | Hannah Graff |
| Director de proyectos | Jessica Dee |
| Account Associate | Sasha Semple |
| Head of Design | Lisa Carrana |
| Diseñador | Harley-Jo Avery |
| Diseñador | Matt Manlove |
| Media Agency | MediaCom |
| Productora | Craft London |
| Head of Integrated Production | Sophie Chapman-Andrews |
| Productor ejecutivo | Alec Christie |
| Senior Producer | Rebecca Wilford |
| Productor | Chloe Brown |
| Production Assistant | Sonia Amini |
| Implementation Director | Sandra Perrier-Faucher |
| Implementation Manager | Barbara Puddu |
| Senior Print Producer | Liam White |
| Integrated Producer | Mandeep Kalsi |
| Retocador | Rupert King |
| Retocador | Bill Greenwood |
| Artworker | Andy Lupton |
| Creative Researcher | Carly Lindon-Forrester |
| Director de fotografía | Pieter Snyman |
| Realizador | Josh Cohen |
| Director de producción | Jo Fogarty |
| Assistant Director | Chris Malin |
| Director artístico | Elizabeth El-Kadhi |
| Casting | Garrett Casting |
| Montador | Matt Dollings |
| Montador | Sabina Dallu |
| Head of Post Production | Pedro Pinto |
| Post-production Producer | Rory Mills |
| VFX/Post Production | Craft London |
| VFX Lead | Thomas Castellani |
| Colorista | Alex Gregory |
| Colorization | No.8 |
| Color Producer | Claire Cullen |
| Sound Mix and Design | Brother Film Co |
| Executive Sound Producer | Hugo Ellingham |
| Sound Designer | Patrick Lee |
| Productor de sonido | Georgiana Clark |
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