Título | The Trash Collection 2021 |
Agencia | Try Reklamebyrå |
Campaña | The Trash Collection 2021 |
Anunciante | IKEA |
Marca | IKEA |
Posted | Noviembre 2021 |
Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
Sinopsis | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
Medio | Televisión |
Music Supervision | Apollo Music |
Productora | Aparent |
Miembro del equipo creativo | Eirik Sørensen |
Miembro del equipo creativo | Caroline Riis |
Director de cuentas | Trond Sandø |
Director de proyectos | Marte Heiersted |
Diseñador | Jeppe Gjesti |
Adviser | Cecilie Helsvig |
Productor digital | Erik Teigland |
Realizador | Niels Windfeldt |
Realizador | Kavar Singh |
Fotógrafo | Niels Windfeldt |
Director de fotografía | Oskar Dalsbakken |
Productor de la productora | Aleksander Aurdal |
FAD | Laura Ugolini |
Montador | Henrik Pedersen |
Music Supervision | Thore Garberg |
Marketing Manager | Frode Ullebust |
Marketing Communication Manger | Tobias Lien |
Marketing Communication Specialist | Kristin Berge Jahr |
Media Lead | Ulrikke Dahl |
Online Artist | Sindre Hammersbøen |
Grading/Online | Joakim Rissveds |
Sonido | Andreas Waag Martinsen |
Online Content Specialist | Susanne Reinertsen |
Online Content Specialist | Beverley Getz Ivin |
Integrated Media Manager | Åse-Marit Christensen |
Casting | Hannah Foldøy |
Producción | Alexei Moke |
Producción | Espen Saur |
BTS Photography | Espen Saur |
Gaffer | Levi Gawron |
Props | Alexei Mokel |
Director creativo adjunto | Vic Bath |
Director creativo adjunto | Dan Cummings |
Design Director | Jeff Watkins |
Designer | Jeff Watkins |
Diseñador | Rasna Jaswal |
Productor de la agencia | Kathryn Brown |
Productor de la agencia | Laura Dubcovsky |
Responsable de cuentas de agencia | Rob Feightner |
Account Management Team | Matt Sinuita |
Account Management Team | David Trembley |
Account Management Team | Allison-Diaz Mercado |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Director de publicidad | Melanie Somerville |
Director de publicidad | Brandon Durmann |
Diseñador gráfico | Elise Eik Ismar |