James Nilsen-Misra
Production Designer / Art Director at Nilsen-Misra Studio
Cape Town, Sudáfrica
TítuloKeep Growing
Agencia
Campaña Keep Growing
Anunciante Evergreen Garden Care
Marca Miracle Gro
Fecha de primera difusión/publicación 2022 / 4
Sector Empresarial Silvicultura, horticultura y semillas
Sinopsis Keep Growing tackles these challenges head-on. Evergreen has three lead brands across Europe and the UK that used the same positioning, Miracle-Gro, Substral and Fertiligène, but none were connecting with their audiences in a meaningful way. This campaign platform unites these into one Masterbrand and evolves the positioning to focus on the emotional benefit and personal growth that arises from the care of our gardens and green spaces.
Medio Web Film
Duración
Mercado Austria, Francia, Alemania

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