Vodafone - "GigaHome"

Grey London

Grey London London, Reino Unido

2738

Marca: Vodafone
País: Reino Unido

Anunciante: Vodafone

Título	GigaHome
Agencia	Grey London
Campaña	GigaHome
Anunciante	Vodafone
Marca	Vodafone
Fecha de primera difusión/publicación	2022 / 10
Sector Empresarial	Servicios de telefonía móvil, WAP
Filosofía	Vodafone Ireland and Grey London have created a new multi-platform campaign to launch its new connected home product, Vodafone GigaHome, into the Irish market. Combining Super Wi-Fi, Always Connected, and Secure Net, it offers customers the best in-home connectivity on the market. The TTL campaign will run across TV, VOD, out-of-home, radio, social and digital for 6 weeks from 3rd October and will celebrate the connections we can always rely on, even in our time of need, just like Vodafone GigaHome. The TV execution introduces us to a family, with separated parents who remain united in co-parenting their teenage daughter. We follow the family’s daily routine, which includes the Dad picking up his daughter for school every morning, come rain or shine. It's clear throughout the spot how reliable he is to his family, but the extent of his dependability is really demonstrated when his daughter least expects it as she struggles through a break-up. Aimed at families with older children, heavy broadband users and multi-device households, the campaign creative uses the everyday life of Dad and daughter to highlight the benefits of the GigaHome product – enhanced coverage, connection and protection. Through Super Wi-Fi, it delivers reliable coverage to every corner of your home and offers Wi-Fi calling and a support team of Wi-Fi experts, while Always Connected provides automatic network-switching from broadband to mobile, keeping you seamlessly connected. Safety and security are provided through Secure Net, Vodafone’s recently launched digital protection product, which aims to improve security, and encourage families to use the internet with confidence, as well as offering parental controls. The TV execution was shot by renowned director James Rouse at Biscuit Films. It is his second campaign for Vodafone, having made the TV work for the launch of Secure Net in the summer. Irish actor Killian Scott continues as brand VO.
Medio	Televisión
Duración	60 seconds
Productora	Biscuit Filmworks UK
Música	SIREN
Producción de sonido	Factory Studios
Director de publicidad	Orla Nagle
Director de publicidad	Niall Reynolds
Director de publicidad	Clare Cummins
President & Chief Creative Officer	Laura Jordan Bambach
Director ejecutivo de creación	David Wigglesworth
Director del grupo de creación	Pedro Rosa
Director del grupo de creación	Roberto Kilciauskas
Miembro del equipo creativo	Alex Mawby
Miembro del equipo creativo	Ben Lambert
Planning Team	Fiona Keyte
Planning Team	Thomas Bunnell
Managing Partner	Nathan Gainford
Group Business Director	Ayesha Datoo
Director de cuentas	Genevieve Jayasekera
Responsable de cuentas de agencia	Natasha Meisel
Productor de la agencia	Caroline Connor
Productor de la agencia	Lucy Edwards
Assistant Producer	Alex Alcock-Fletcher
Realizador	James Rouse
Productor	Benji Howell
Production Managing Director	Rupert Reynolds-Maclean
Director de fotografía	Mark Wolff
Casting Director	Sarah Hone
Casting	Ali Coffey Casting
Montaje	Work Editorial
Montador	Art Jones
Post-production Producer	Ellie McNaughton
Assistant Editor	Miles Watson
Compositor de música	Vanessa Forero
Productor	Joshua Gibbard
Productor	Sian Rogers
Postproducción	Untold
Colorista	Julian Alary
Executive Post Producer	George Reid
VFX Artist	Tom Moreland
Sound Design and Mix	James Utting
Sound Design and Mix	Anthony Moore
Sound Design and Mix, Radio	Josh Campbell
Fotógrafo	Liam Murphy