Right To Play and War Child Holland - "Crazy Faces"

Dentsu Creative

Dentsu Creative Amsterdam, Países Bajos

6391

This ad is part of the ACT Responsible Collection

Marca: Right To Play and War Child Holland
País: Países Bajos

Anunciante: War Child

Título	Crazy Faces
Agencia	Dentsu Creative
Campaña	Crazy faces against war
Anunciante	War Child
Marca	Right To Play and War Child Holland
Fecha de primera difusión/publicación	2014 / 4
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	Pull a crazy face, share it and help children to be a child again
Sinopsis	Amsterdam based creative agency ACHTUNG! launched a digital campaign that invites the audience to make crazy faces that match four different emotions. The campaign has been accompanied with a live daily event where Dutch and Palestinian kids pulled crazy faces towards each other through a custom interactive installation that enables live-gaming with the use of face recognition technology. This event launched the platform ‘Crazy Faces’ by War Child and Right to Play which raises awareness for the importance of expressing and recognizing emotions for children in warzones. Growing up in conflict areas, many children have difficulty recognizing and expressing their emotions. Right To Play and War Child Holland made it their mission to teach kids how to cope with their feelings. Sport, games and psychological support help them to deal with the horrors of everyday life that are inherent to growing up there. Kicking off the campaign, Dutch schoolchildren and Palestinian kids had the opportunity to pull faces to each other through a live internet connection. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked. The live event showed that emotions are universal, regardless to living standards, culture, health or wealth. The game is also available in a stand-alone version on www.crazyfacesgame.com, where visitors are asked to share their crazy faces on social media channels and help raise awareness for the important work War Child and Right to Play do for the children who need it most.
Medio	Case Study
Duración	112 seconds
Más información	www.crazyfacesgame.com
Responsable de conceptos	Jasper Janssen
Responsable de conceptos	Felicitas Olschewski
Responsable de conceptos	Mervyn ten Dam
Director artístico	Jort Schutte
Director artístico	Samuli Ollikainen
Productor ejecutivo	Noam Erlich
Productor	Alexandra Psalti
MOTION DESIGN	Enzo Greco
Design	Rasmus Stenbergh
Desarrollo multimedia	Super Hero Cheesecake
Empresa de creación sonora	Big Orange