| Título | 70% without identity |
| Brief | In order to give back a voice and dignity to these people, we came up with "RiTratta", a campaign in which we took care of the artistic and creative direction, giving rise to a clear and high-impact message.Starting from the data on human trafficking, we decided to use a particularly powerful visual expedient: "Pixelating" some female portraits of women victims of slavery in the same corresponding percentage (precisely 70% women and girls).An effective solution to witness the progressive loss of identity but at the same time a restitution of an identity and a voice to those destined to live in the shadows. The centerpiece of the project is the official website ritratta.acra.it, with the concept also declined in a coordinated manner on social channels. |
| Agencia | Different |
| Campaña | Pixel Portraits |
| Anunciante | ACRA |
| Marca | ACRA |
| Posted | Noviembre 2022 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Prensa y publicaciones |
| Fotógrafo | S....no Ro....li Sólo para suscriptores |
| Responsable de la creación | Fr.....co Gu....ra Sólo para suscriptores |
| Event Manager | Al.....dro Ri....di Sólo para suscriptores |
| Director creativo adjunto | R....to Fe....io Sólo para suscriptores |
| Director creativo adjunto | Ve....ca M...i Sólo para suscriptores |
| General Manager | L..a C....li Sólo para suscriptores |
| Director medios comunicación | F...o Ri.....ni Sólo para suscriptores |
| PR Director | S...ne C....ni Sólo para suscriptores |
| Production Director | G....ia Fa.....to Sólo para suscriptores |
| Diseñador gráfico | St....ia M....ro Sólo para suscriptores |
| Motion Graphics Designer | Fe....ca S....ru Sólo para suscriptores |
| Director de producción | D...o D....to Sólo para suscriptores |