Earth Hour - "Turn Off Your Brand"

HOY by Havas

HOY by Havas Buenos Aires, Argentina

4927

This ad is part of the ACT Responsible Collection

Marca: Earth Hour
País: Argentina

Anunciante: Earth Hour

Título	Turn Off Your Brand
Agencia	HOY by Havas
Campaña	Turn Off Your Brand
Anunciante	Earth Hour
Marca	Earth Hour
Fecha de primera difusión/publicación	2022 / 3
Sector Empresarial	Medio ambiente y ecología
Filosofía	On March 26th, HOY and Havas joined the celebration of Earth Hour with their clients, intervening the main digital screens of public roads, displaying the brands in a sustainable mode. The aim was to generate a unique message of awareness and energy saving to inspire everyone to join in. At8.30pm, they reduced the power on LED screens by up to 87% under the hashtag #ChangeForClimateChange, making a poster consume as little as possible on Earth Hour with the help of brands such as Andrómaco, Aveno, Buquebus, Claro, Dermaglós, Flybondi, Fundación Vivienda Digna, JVC, Hipoglós, LÓreal, Movistar, Puma, Renault and Tuenti, among others. The action was carried out on more than 30 LED screens which were turned off, at the same time, at 8.30 pm on March 26th, generating a reach of 13.2M, an impact on more than 55 national media, and reaching 56.4M people.
Medio	Case Study
Duración	107 seconds
Chief Operating Officer (COO)	Elina Mendez
Responsable de la creación	Tony Waissmann
General Creative Director	María Lujan Donaire
Head of Craft and Innovation	Hernan Damilano
Director artístico	Carlos Meza
Responsable de conceptos / redactor	Kike Raboy
Productor de la agencia	Marcelo Vega
Montador	Melina Gennaro
PM	Lola Manzur
Media Agency	Havas Argentina
Media Chief Operating Officer (COO)	Carolina Sabha
Media Trader	Noelia Mansilla
Marketing Director	Dulcinea Sedam