| Título | Ana |
| Agencia | Leo Burnett del Peru SA |
| Campaña | Ana |
| Anunciante | Ponle Corazon - Peruvian Children Cancer Foundation |
| Marca | Ponle Corazon |
| Posted | Octubre 2006 |
| Producto | Annual Colletion |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Lema | Make it happen for real |
| Sinopsis | A little girl carves her name on a tree crust. Suddenly, the wind blows her cap and uncovers her bald head, revealing she suffers from cancer. The tree, touched by this sight, waggles its branches, making its leaves fall over the girls head to form what looks like her hair. The little girl hugs the three out of joy and gratefulness. |
| Filosofía | The Agency proposed a different way of communication. Cartoons were used to show an ideal reality, what, imaginarily, all we wanted to happen when a kid suffer from cancer. |
| Problema | To sensitize Peruvians donate for the funds collection campaign. Our main challenge was to reach or exceed the collected amount the previous year thanks to the successful campaign Magic. |
| Resultado | The results of the collection were 40% more vs to the previous year. |
| Medio | Televisión |
| Duración | |
| Mercado | Perú |
| Director artístico | Pablo Castillo |
| Director creativo | Juan Carlos Gómez de la Torre |
| Responsable de conceptos / redactor | Juan Carlos Gómez de la Torre |
| Montador | Luis Grieve |
| Realizador | Oliver Hourton |
| Productor de la productora | Silvia Kamisato |
| Director de fotografía | Stephan Le Parc |
| Montador | Piero Pineda |
| Productor de la agencia | Daniel Ramirez Gastón |
| Animation | Diego Velasquez |
| Ejecutivo de cuentas | Lorena Bodero |
| Director de cuentas | Patricia Kudaka |
| Ejecutivo de cuentas | Hernan Velit |
Más creaciones
VER TODOPure Cusco
- MARCA:
- Cristal Beer
- AGENCIA:
- Y&R Lima
Join the Call 2
- MARCA:
- Cerveza Cristal
- AGENCIA:
- Y&R Lima
Join the Call
- MARCA:
- Cerveza Cristal
- AGENCIA:
- Y&R Lima