Título | A Journey Through Time |
Agencia | Publicis Luxe |
Campaña | Celebrate the 50th Anniversary of the Royal Oak |
Anunciante | Audemars Piguet |
Marca | Audemars Piguet |
Fecha de primera difusión/publicación | 2022 / 4 |
Sector Empresarial | Relojes |
Filosofía | Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”. To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage. |
Medio | Interactivo |
Duración | |
Director ejecutivo de creación | David Soussan |
Director ejecutivo de creación | Schoettl Marie-Eve |
Creative Director/ art director | Nicolas Chauvin |
Associate Creative Director/Copywriter | Grégory Athéa |
Art Director Assistant | Amine Bouzidi |
Director creativo | Anne Cleret |
Agency | Publicis Live |
Music Creative Director | Christophe Caurret |
Music Producer | Boris Jeanne |
Account Management | Camille Emeury |
Account Management | Camille Rieu |
Producción | Aurélien Mérigaud |
Producción | Estelle Diot |
Comprador de arte | Anne Traonouil |
Productora | Film 50 ans |
Realizador | Valentin Guiod |
Realizador | Marion Castera |
Realizador | Kelzang Ravach |
Realización | Temple Caché |
Productora | Birth LX |
Partner/Executive Producer | Hugo Legrand Nathan |
Partner/Executive Producer | Yohan Ungar |
Post-production Producer | William Eguienta |
Post-production Producer | ESHA Woottum |
Post-production Producer | Morgan Mirza |
Music | Believe Recordings |
Digital Production | Artsphère |
Fotógrafo | Carl Diner |
Photographer's Agent | Bloom |
Impresión | Mécanique Générale |
DOOH Production | Antoine Clergeot |
DOOH Production | AC3 |