Art Producer
at
reddo INTERACTIVE
| Título | Tokyo Tree |
| Agencia | Accenture Song (formerly Kolle Rebbe) |
| Campaña | Tokyo Tree |
| Anunciante | Deutscher Olympischer SportBund |
| Marca | DOSB |
| Posted | May 2022 |
| Sector Empresarial | Equipos deportivos, Eventos deportivos |
| Sinopsis | Without spectators and locked in their bubble, the Olympians had to spend their off-time in the Olympic Village. Far away from family, friends and fans.Under the motto |
| Filosofía | Inspired by the Japanese cherry tree, Sakura, one of the most important symbols in Japan, the Tokyo Tree was created. It is a digital tree that delivers fans’ messages from all over the world in real time to the athletes via mini printers. Via a DOSB microsite and an Instagram profile for the Tokyo Tree, fans were able to send their cheers and congratulations to the athletes in the Olympic Village. During the Games, the campaign’s reach was built organically through the DOSB’s social media channels and those of the athletes. They activated the fans to send greetings, congratulations, and cheers to the tree. |
| Problema | Due to the pandemic, the athletes of the Olympic and Paralympic Games had to spend their off time in the Olympic Village – far from family, friends, and fans. The German Olympic Sports Confederation (DOSB) was looking for a way to connect the German athletes with their fans back home. |
| Resultado | The Tokyo Tree immediately became a popular meeting place for the athletes. Their interaction with the fans exceeded all expectations and created an exciting and creative interplay of digital and analog media. |
| Medio | Case Study |
| Duración | |
| Más información | https://www.forthejury.de/en-dosb-tokyotree/ |
| Director de publicidad | Marei Lops |
| Director de publicidad | Jens Behler |
| Director ejecutivo de creación | Stefan Wübbe |
| Group Creative Lead | Rolf Leger |
| Group Creative Lead | Christoph Bielefeldt |
| Group Creative Lead | Marco Obermann |
| Jefe de cuentas | Jan Vierig |
| Senior Account Manager | André Tiedemann |
| Responsable de conceptos / redactor | Katharina Fuchs |
| Creative Concept | Dereck Richards |
| Productor de la agencia | Jan-Ole Brendel |
| Director de producción | Stephan Gerlach |
| Director de producción | Martin Luhe |
| Director UX & Concept | Christian Rentschler |
| Creative technologist | Tobias Gebert |
| Director artístico | Antonia Backert |
| Senior Art Director Digital | Christian Krause |
| Director de proyectos | Franziska Ziesche |
| Digital Agency | reddo INTERACTIVE |
| Account Manager & Concept | Johann Thiem |
| Developer | Brian Eschrich |
| Technologist | Robert Barth |
| Director de proyectos | Ivo Radtke |
| Digital studio | reddo LABS |
| Developer | Gianluca Lorenzon |
| Digital studio | Cloud Nine Media GmbH |
| Managing Director | Gregory Jacob |
| Director de fotografía | Phillip Mall |
| DOP Assistant | Lukas Duensing |
| Lighting | Sören Beseler |
| Montador | Felix Meyer |
| Sound Designer | Klaas Nocken |
| Speaker | Ella Schreiber |
| Compositor de música | Ian O'Brien-Docker |
| Compositor de música | Billy Ray Schlag |
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